It's very normal these days to interact with companies and their services and products through voice interfaces. Mirabeau's Innovation Practice is constantly discovering the next step of practical application of new technology. In this blog article we start with this question: What if you could talk to your car wherever you are and what if it could initiate the conversation with you as well?
In one of Mirabeau's Innovation Practice research tracks we were wondering: "What if our car could talk to us?". We're not just talking about a car version of a talking fridge or coffee maker, but what if your car had a digital twin of itself that can be called upon wherever you are, but that can also call you whenever it needs to.
This sounds perhaps a bit silly and made you think of the car KITT in Knight Rider, but such questions help Mirabeau and their clients to understand and discover unexplored touch points in the experience of car owners.
What if a car had a voice?
So, we hypothesized, what would a car say, if it could talk? Would it nag about the packs of crisps in the glove compartment going stale, or more serious: about needing a bit of servicing to stay in peak condition?
We also thought about why we would actually want to talk to a car. Besides getting flashbacks of 'Christine' where the main character has a rather obsessive relationship with his car, we thought: 'getting to know each other' and 'learning new tricks' might be interesting usages of giving your car an actual voice. Perhaps a talking car could also make driving a bit safer, give it a personality, make the car more cost effective and last longer and even make it more accessible for people with physical limitations.
Touch and hear the dialogue design of the future
To discover what the future would feel and sound like, we create little proof of concepts. To build our proof of concepts we use the newest excisting technology. However, sometimes the current technology isn't quite refined enough. In those cases we augment them with storytelling and fancy video editing. Our aim: truly experience what people will experience in the future.
We used the common dialogue engineering environment of Google: Dialogflow to start tinkering and shaping our services. For projects like Qmusic, 'Reading between the lines with Emojis' and the Spinaward-bot, we build little proof of concepts to see what future application might be interesting. You have probably seen a very similar April first joke of Google (Google Tulip), which very much resembled our A.I. Garden project. Such discoveries are very important. It makes us shape the future for ourselves, our friends, family and the world.
Self servicing cars
In the future of Elon Musk it is expected that cars will drive themselves to a service point to get cleaned, maintained and upgraded when needed. They will do so whenever the owner is not making use of the car, based on for example by reading the owners schedule or through careful analysis of common usage behavior.
Until that time we think your car should be able to grab your attention when you're nearby and open to talk. So, in our (near) future, your Google Home grabs your attention like a human would, and posts the question ...
Of course, we anticipate more scenarios like postponing maintenance, or the moment of interruption might be inconvenient. Perhaps Google might design a moment to read the appointments of the day, so people can decide on things like this while showering, having breakfast, or after dinner. We'll research that next.
Onboarding on board
Our next proof of concept puts onboarding of your new(ish) car in your pocket, quite literally. Let's introduce features of your car in short, visual introductions on your phone, Google device, or even in your car. Flexibility is key, so it is where you are!
Cars these days are very similar to cars in the 80s and 90s. They all have wheels, an engine and mostly run on petrol. The one thing that made our cars safer, most cost efficient and durable is the extra layer of computational power.
Through that layer cars can follow the lane, have smart cruise control and even interact with each other. This demo shows how you can easily make use and unlock those features where ever you are, through an interactive voice driven car guide.
Our concept explains a quite common feature, but we are sure that any feature of your car can be easily discovered, by just asking your car.
Would you like your clients to talk to your products and services?
Of course, this is just a visualization of what we can do with voice and dialogue design to liven up products like a car. Would you like to create magical moments in the experience map of your clients and create a relationship through valuable services? We've got you covered!
Our teams of Dialogue Designers, Writers and Dialogue Engineers are ready to turn your services and products into interactive and valuable parts of a seamless experience, fitting in the everyday life of your clients. Want to know more? Get in touch with Edgard Beckand or Eric Vanderfeesten.