The digital world

Shaping the new connected world

The threshold for developing with hardware and software is lowered each day. This commoditization (and democratization) leads to an acceleration in technological development. The complexity of the technology is reducing fast and it's cheap, this means almost everyone is able to use this technology. A very obvious example is "The internet of things", hardware cost are decreasing (Moore's law), the focus of technology now is: Connectivity, (small) devices that are easily connected to the internet, and thus creating a larger internet. Only minor programming skills are needed to apply this technology and this is a great empowerment for the consumer, for education and for the economy. The downside is that to create real successful sustainable applications, knowledge and experience of fundamental software development practices are required.

Software and hardware is being commoditized, this accelerates technological development and to keep up with this development in a sustainable way, highly qualified and experienced engineers are required. Since the number of engineers also grows rapidly, experience and expertise is rare and golden.

The race has begun

Software and digital solutions are becoming more and more part of the core business of organizations, consumers want instant gratification and accessibility to their products. For example: Digital Check-ins for your flight, shipment tracking, ordering a cab, paying the electricity bill. And the emergence of digital integration: controlling your thermostat with the nest, opening your car with an app, controlling your lights. Also a shift in economics and finance is becoming apparent, the popularity of crowd-funding platforms, block-chain technology a purely digital currency and even physical connectivity of power, solar power on your roof and deliver energy back to the power grid. Where customer service and self-service used to be an ancillary product, users and consumers now expect the quality and accessibility of this like IT is a core product.

Consumers are the producers of tomorrow

All these trends are driven by and enable the empowerment of consumers. Consumers are the makers (3d printing trend, sustainable energy for everyone, local mobile social) of the future, technology will enable self-service production. (You already see this in the music and book industry) Instead of fighting the change, embrace it. Empowering the consumer will lead to delight and success, instead of marketeers pushing product to consumers, let the consumers tell the marketeers (if they still exist in 20 years) what they want.

To summarize:

  • Commoditization of hard and software
    • which means more accessible for everyone (lower threshold for development)
    • rapidly expanding connectivity
    • hard and software will be everywhere
    • software becomes more and more critical in everyone's life
  • Number of software developers in the world doubles every 5 - 7 years
    • At any time half of all software developers has less than 5-7 experience
    • Quality and skill and experience in software development is becoming more expensive
  • Customers (end users) will interact more and more digitally with every organization
    • Customer service needs to be digital and feel personal
    • The digital (connected) platform of an organization becomes central (primary) for communication
    • The reach of digital is greater than personal, this empowers people

What is your take on the digital world?