We created something wonderful and kind of nerdy. It’s called BeerRecognition. It’s an immersive experience with a central role for beer bottles. To do so we mixed pattern recognition, augmented reality and beer brands together in one concept. A recipe for success. As Strategic Innovator I have the honour and responsibility…

Voice assistants like Google Assistant, Amazon's Alexa and Siri from Apple are rapidly gaining more popularity. These smart assistants show great potential for alleviating everyday tasks. Making your life easier when booking a trip for example. In a previous Proof of Concept we visualized content based on a specific conversation…

A prototype of having a meaningful conversation with non-talkative objects.   You love your garden but your garden doesn’t love you back. You try to do the right thing, but what is the right thing? A garden needs care and understanding. But not everyone is an expert, not everyone knows what a…

The four layers of empathy and its value in digital communication and healthcare In the past few years, emojis have grown to be a fun way to enrich conversations, brands and videos. Unknowingly, they have also adopted a particular use to express concepts, humor, sarcasm, emotions, etc. What if we could…