Recente artikelen van Matthijs Waaijer

Recente artikelen van Matthijs Waaijer

  1. Machines have feelings too: how to design human conversations for your brand Innovation

    Together with students of the University of Amsterdam we demonstrated that organisations should begin designing their bot conversations by assessing their brand. The brand personality gives us guidelines on how to design a brand’s messages to make them more satisfying for customers. In this blog post, I describe how emotion,…