Blog

Braindumps, findings and inspiration from our professionals.
  1. Applied Innovation: The power of creativity, AR, AI in BeerRecognition Innovation
    Auteur
    Peet Sneekes
    Datum

    We created something wonderful and kind of nerdy. It’s called BeerRecognition. It’s an immersive experience with a central role for beer bottles. To do so we mixed pattern recognition, augmented reality and beer brands together in one concept. A recipe for success. As Strategic Innovator I have the honour and responsibility…

  2. Observations on Chinese design - how worst practices create competitive advantage UX
    Auteur
    Joren Bredman
    Datum

    I recently joined Mirabeau after living in China for six years. When comparing cultures, it is an easy mistake to think in terms of ‘better’ and worse’; I have learned this is invalid – cultures are ‘different’, and provide an opportunity to see our own processes in another perspective. In this…